Real Savings Example
Consider a 65-inch television priced at $799.99 at both the Exchange and a major civilian retailer. A civilian buyer in Texas pays $799.99 plus 8.25% sales tax, totalling $865.99. A military shopper at the Exchange pays $799.99 with zero tax. Now suppose Amazon drops the price to $749.99. The Exchange matches it. The military shopper pays $749.99 with no tax. The civilian buyer at Amazon pays $749.99 plus tax ($811.86 in Texas). The Exchange shopper saves $61.87 on that single purchase compared to the civilian buyer — even at the same advertised price.
Add MILITARY STAR card rewards (1% = $7.50) and the military shopper's actual cost is effectively $742.49. That is a $123.50 total advantage over the civilian buyer for the exact same television. This is why the Exchange price match combined with tax-free shopping creates the best deal available to military families.